Yes. Export your contacts to CSV from the Contacts page. Your data stays yours — we don't lock you in.

Pitch2Retail — Find Verified Retail Buyers and Pitch Stores Faster

Name: Pitch2Retail
Rating: 4.8 (12 reviews)

Everything you need, in one place.

No more juggling Apollo, Excel, Mailchimp, and a CRM. Pitch2Retail unifies sourcing, outreach, pipeline, and revenue attribution.

Outreach automation — 3-touch sequence with reply intelligence classification

Pipeline CRM — 6-stage kanban from Sourced to Won, with revenue attribution

Revenue attribution dashboard — campaign ROI, attributed orders by retailer, 30-day chart

From signup to first pitch in 14 minutes

No sales call. No setup fee. Five steps and you're sending — or you walk away with no charge.

Tell us about your brand

Name, USP, products, who signs your emails. 90 seconds.

Connect your email

Gmail, Outlook, or your own domain. So pitches arrive from you.

Build an audience

Search by chain, industry+region, or city. Preview before spending Apollo credits.

Generate, review, send

Pick a template, customize, generate the batch, review, send. Track replies.

📨 Sample buyer outreach

What an AI-drafted pitch actually looks like

No templates that scream "mail merge". No "I hope this email finds you well." Real, specific, buyer-relevant — drafted in seconds, sent only after you approve.

Subject line tested against a 200-pitch corpus for inbox placement
Personalized intro from the recipient's store + Apollo / Places data
Concrete value — operational benefit, not generic "amazing product"
Light, specific CTA — sample pack, not "jump on a call"
CASL footer + unsubscribe auto-included

See it in your inbox →

Inbox · Pat Henderson — The Keg, Vancouver

FromSarah Chen <sarah@yourbrand.com>

Top****@thekeg.com

Subject

↩ Reply · ⤴ Forward · 🗑 Archive

Drafting…

How buyer verification actually works

Cold outreach with a clean reputation. Here's where contacts come from, how they're verified, and how we keep your sender domain safe.

1

Sourced from verified DBs

Apollo.io's verified-contact database (used by 500,000+ B2B teams) plus Google Places for indie retailers. No scraping, no resold lists, no shady origins.

2

Email verified at reveal

Every email is re-verified the moment you reveal it. Anything flagged "risky" auto-rejects before it hits your audience. Bounces auto-suppress within 24 hours.

3

Human-reviewed templates

Every pitch template has been hand-crafted, A/B tested in real campaigns, and reviewed by a CASL/CAN-SPAM lawyer. Compliance lint blocks banned phrases at write time.

4

Suppression list enforced

Any recipient who unsubscribes, bounces, or replies "do not contact" hits a permanent platform-wide suppression list. No client — you, anyone — can ever email them through Pitch2Retail again.

CASL (Canada) CAN-SPAM (US) GDPR (EU/UK) PIPEDA (Canada) FDA / NHPD lint (supplements)

Read full security policy → Privacy policy

What happens in your first 14 days

Most outreach tools dump you in an empty dashboard. Here's the actual day-by-day for a brand starting from zero.

D0

Day 0 · ~14 min

Sign up · brand profile · sender connected

Stripe authorizes your card (no charge for 14 days). You enter brand name, USP, top products. Connect Gmail/Outlook OAuth — pitches will arrive from your address, not ours.

No setup fee SPF/DKIM auto-config

D1

Day 1 · ~30 min

First audience · first batch in review

Audience builder pulls 50-100 verified contacts from Apollo + Google Places (you preview before any credit charge). Pick a template. Generate. Twenty AI-drafted pitches land in your review queue.

Email masked until send Edit any pitch

D2

Day 2-3 · warm-up

Sender warm-up: 10 → 30 → 60/day

We pace your first sends so inbox providers learn the new sender is legitimate. Pacing happens in your timezone, 8am–5pm in the recipient's local time. Bounces auto-suppress within 24h.

Auto rate-limit Replies in your normal inbox

D4

Day 4-7 · first replies

Replies classified · revenue attribution starts

Reply-intelligence agent buckets every reply (interested / question / decline / wrong-person / OOO). UTMs are auto-injected on every link, so any Shopify orders trace back to the exact pitch.

7-bucket classifier Shopify webhook attribution

D9

Day 9 · sequence touch-2

Follow-ups queued · A/B subject test

Anyone who didn't reply gets a touch-2 draft (different angle, different subject). Two subject variants split-test automatically — winner promotes to the next batch.

Skip on reply Suppress on click-unsubscribe

D14

Day 14 · trial decision

Convert, downgrade, or cancel

Your trial ends. Either auto-convert to your selected plan, downgrade to Free (10 contacts/month), or cancel — no questions, full data export, suppression list yours to keep. Most brands by this point have at least one buyer reply & one shelf opportunity in motion.

No lock-in Full CSV export

Start day 0 → Read the methodology

Built for legitimate wholesale growth

We're not a spam tool. We're a sales co-pilot for brand owners who'd rather make product than write 200 emails. Here's our philosophy:

🎯

Relevance over volume

We rate-limit at 200 sends/day by default. Auto-pause campaigns at 5%+ bounce rate. The goal is 6 great replies, not 600 bad ones.

🤝

B2B implied consent

CASL s.10(9) explicitly allows B2B outreach to business-relevant roles. We only contact published business addresses for category-relevant pitches.

📜

One-click out

Every email has an unsubscribe link in the footer. One click adds them to a permanent platform-wide suppression list. No "we'll process within 10 days" stalling.

🚫

Compliance lint at write-time

Banned health claims ("cures", "FDA approved", "treats anxiety") block sends automatically. Especially critical for supplements, beverages, and CBD brands.

Built for your category

Templates, audiences, and compliance rules tuned for major retail verticals — from specialty food to hardware, automotive, pet, and outdoor. Pitch any aisle a Canadian Tire / Home Depot / Whole Foods buyer would walk down.

🥫 Food, beverage & personal care

🍯

Specialty food

4 templates

💊

Supplements

3 templates · NHPD lint

🍷

Beverage / Wine

3 templates · BC + Niagara

🍳

Kitchenware / CPG

2 templates · pilot tested

💪

Sports nutrition

2 templates · gym channel

🌿

Cosmetics / personal care

2 templates · cosmetic lint

🍫

Confectionery

Custom on Growth+

🌶

Sauces / condiments

Custom on Growth+

🔧 Hardware, automotive & tools

🔧

Tools & hardware

RONA / Home Hardware / CT

🔩

Fasteners & building

Custom on Growth+

🎨

Paint, stain & coatings

Custom on Growth+

🚗

Automotive parts & care

Custom on Growth+

⚡

Electrical & lighting

Custom on Growth+

🦺

Workwear & PPE

Custom on Growth+

🌲 Outdoor, garden & sporting

🌱

Lawn & garden

Custom on Growth+

🛋️

Patio & outdoor living

Custom on Growth+

🍖

BBQ & grilling

Custom on Growth+

⛺

Camping & hiking

Custom on Growth+

🎣

Fishing & hunting

Custom on Growth+

🏒

Hockey & team sports

Custom on Growth+

🚴

Cycling & e-bikes

Custom on Growth+

🏊

Pool & water sports

Custom on Growth+

❄️

Snow sports & winter

Custom on Growth+

🏠 Home, pet & lifestyle

🧹

Cleaning & laundry

Custom on Growth+

📦

Storage & organization

Custom on Growth+

🛏️

Bedding, bath & décor

Custom on Growth+

🐾

Pet food & supplies

Custom on Growth+

🧸

Toys & baby

Custom on Growth+

📱

Electronics & smart home

Custom on Growth+

🎄

Seasonal & holiday

Custom on Growth+

🎒

Travel & luggage

Custom on Growth+

Don't see your category? Email us — we add new templates monthly. The AI pitch generator works for any category out of the box; pre-built templates just give you a faster start.

"

Existing outreach tools want $90K/year for a sales rep or 8+ hours per week of manual writing. Neither works for a small brand trying to land its first 5 retail buyers.

— The Pitch2Retail origin story

Built for small CPG brands fighting the same uphill battle

Pitch2Retail was built to solve a specific problem: small Canadian CPG brands trying to land RONA, Home Hardware, London Drugs, Whole Foods, and the like — without the cost of a full-time sales rep or the time-suck of writing 200 pitches by hand.

The core idea: find the right buyers, write personalized pitches in your voice, send from your own email, track replies. After it landed reviews at RONA, Home Hardware, The Keg, BC Ferries, and London Drugs in pilot, we opened it up to other small CPG brands.

Try it free → Read the methodology →

What it does for you

Cold outreach that doesn't suck. Six built-in capabilities, grouped how you'd think about them.

FIND

The right buyers, fast

🎯

Audience builder

Search Apollo + Google Maps from inside the app. "All buyers at Whole Foods", "wineries in Niagara", "gift shops in Banff" — no separate tools.

🔒

Verified, masked, yours

Apollo's verified database. Email addresses are masked in the UI until you actually send — your contact pool stays valuable.

WRITE

Personalized pitches at scale

✍️

10 proven templates

Every pitch is written for the specific retailer with your brand voice, USP, and product fit. Templates for retail chains, indie shops, restaurants, wineries, hotels, and distributors.

⚖️

Compliance built-in

Every pitch is scanned for FDA / NHPD / CAN-SPAM / CASL violations. Banned health claims block sends automatically.

SEND + TRACK

Your email, your reputation

📧

Sends from your email

Connect Gmail, Outlook, or your own domain. Recipients see you. Replies hit your inbox. Auto-DKIM provisioning included.

🤖

Reply intelligence + sequences

Claude classifies replies (interested / decline / question / OOO) and drafts suggested responses. 3-touch sequences for non-responders. Revenue attribution via Shopify webhook.

Built on infrastructure you already trust

We don't reinvent the boring stuff. Pitch2Retail runs on the same SOC 2 Type II vendors used by Stripe, Notion, and Shopify.

🤖

Anthropic Claude

AI pitch generation
SOC 2 Type II

📧

Resend

Email delivery
SOC 2 + DKIM

💳

Stripe

Billing
PCI DSS Level 1

🌊

DigitalOcean

Hosting (Toronto)
SOC 2 Type II

🎯

Apollo.io

Verified contacts
GDPR + CCPA

All sub-processors documented in our Privacy Policy. DPA available for Growth+.

Pricing that grows with you

Start free. Upgrade when reply rates pay for the plan. See full feature comparison →

Monthly Annual −20%

🏷 For brands · single-account

Free

Try it before you pay

$0/mo CAD

25 pitches/month
1 active campaign
Retail + customer templates
No Apollo sourcing
Send via shared domain
No order attribution
No reply intelligence

Start free

Starter

Independent CPG founders just getting going

$97/mo CAD

Billed monthly

250 pitches/month
3 active campaigns
4 template categories
50 Apollo credits
Send via shared domain
No order attribution
Reply intelligence + auto-routing

Choose Starter

Growth

For brands ready to land 20+ retail accounts this year

$297/mo CAD

Billed monthly

1,500 pitches/month
Unlimited active campaigns
All 16 templates
200 Apollo credits
Send via your own domain
Order attribution (Shopify+)
Reply intelligence + auto-routing
Sequence orchestration

Choose Growth

Scale

High-volume sourcing + dedicated sender IP

$797/mo CAD

Billed monthly

5,000 pitches/month
Unlimited active campaigns
All 16 templates
1,000 Apollo credits
Send via your own domain
Order attribution (Shopify+)
Reply intelligence + auto-routing
Sequence orchestration
Vision audience filter

Choose Scale

🤝 For brokers & agencies · multi-brand

One login, multiple client brands. Per-brand revenue attribution. Broker dashboard included on both tiers.

FOR SALES BROKERS

Broker

CPG sales brokers managing 3-5 client brands

$497/mo CAD

💡 Replace your spreadsheet + 3 separate logins.

Up to 5 client brands per account
3,750 pitches/mo (pooled across brands)
500 Apollo credits/mo (pooled)
Per-brand revenue attribution
Broker dashboard (multi-brand view)
Co-branded sender (no white-label)
All templates + agents

Choose Broker

FOR AGENCIES

Agency

Marketing agencies + large broker firms managing unlimited brands

$1,997/mo CAD

💡 Full white-label · your domain · your branding.

Unlimited client brands
15,000 pitches/mo (pooled)
3,000 Apollo credits/mo (pooled)
Full white-label (your domain + branding)
Multi-tenant management UI
API access for client portals
Dedicated success manager + Slack channel

Talk to sales

Common questions

If something's not answered here, email hello@pitch2retail.com — we usually reply within a few hours.

How verified are buyer contacts?

We source verified emails through Apollo.io's verified-contact database (used by 500,000+ B2B teams) and Google Places for indie retailers. Every email is verified at reveal time. Bounces auto-suppress. We don't scrape, we don't resell.

Is this outreach compliant with CASL, GDPR, and CAN-SPAM?

Yes. Every pitch sends through your own connected email account, includes a one-click unsubscribe, includes a physical sender address in the footer, and respects a permanent suppression list. We use B2B implied consent under CASL s.10(9). DPA available for Growth+ customers — full breakdown on the security page.

Can I export leads?

Yes. Export your contacts to CSV from the Contacts page anytime. Your data stays yours — we don't lock you in.

How often is the buyer database updated?

Apollo refreshes verified contacts continuously. We pull fresh on every audience build, so you never get stale data. Bounces auto-suppress within 24 hours platform-wide.

Is Pitch2Retail suitable for Canadian brands?

Built by a Canadian brand for Canadian brands. CAD-native pricing, CASL-compliant by default, hosted in Toronto, and includes templates for Canadian retailers (RONA, Home Hardware, London Drugs, Loblaws, Sobeys, BC Ferries, The Keg, Whole Foods Canada).

Do you integrate with CRMs?

v1 REST API is available — connects to HubSpot, Salesforce, Pipedrive via Zapier or direct integration. Native Zapier triggers ship Q3 2026. Email hello@pitch2retail.com to discuss.

I'm a sales broker / agency managing multiple brands. What plan?

Broker tier ($497/mo · $398/mo annual) — manage up to 5 client brands under one login with a multi-brand dashboard, per-brand revenue attribution, and pooled limits. Co-branded sender. Agency tier ($1,997/mo · $1,598/mo annual) — unlimited brands, full white-label (your domain + branding), 15,000 pitches/mo pooled, dedicated success team, API access for client portals.

Can teams collaborate?

Broker tier (5 brands) and Agency tier (unlimited brands) both support multi-brand login with role-scoped JWT. Multi-user per brand ships Q3 2026. For now, share a single login or use the v1 API for team automation.

Is there onboarding support?

Email onboarding included on all plans. Growth+ gets Slack channel access. Scale, Broker, and Agency get a dedicated success manager and a 30-min onboarding call. We also have a full help center with 8 starter docs.

How is this different from Apollo / Outreach / Lemlist?

Apollo and Outreach are general-purpose B2B sales tools — you bring your own templates, audience strategy, and copy. Pitch2Retail is purpose-built for CPG brand owners + brokers pitching retail buyers: 16 retailer-specific templates, FDA/NHPD compliance lint, Canadian retailer chains pre-mapped, multi-brand broker tier, and a 14-day trial sized for small brands.

Do you offer a money-back guarantee?

Yes — 30-day money-back guarantee on annual plans. Monthly plans can be cancelled anytime; we don't refund mid-cycle but the account stays active until end of billing period.

What happens to my data if I cancel?

You stay on the Free tier with all your data preserved — campaigns, audiences, pitches, send history. Pitches in your queue still send (at Free-tier limits). To permanently delete: click "Delete account" in Settings — full deletion within 30 days.

Can I bring my own contact list?

Yes — CSV import is available via Contacts page. You can also use the v1 API to bulk-create. Email hello@pitch2retail.com if you have a list ready and want help importing it.