14-day free trial on every paid plan. Card required, $0 charged today, cancel anytime. No annual lock-in unless you want one.
One login, multiple client brands. Per-brand revenue attribution. Broker dashboard included on both tiers.
Drop in your numbers and we'll model what to expect at conservative, realistic, and aggressive reply rates. Defaults reflect our pilot brand's actual results.
CPG industry average: 10-25%
1.0 = indie · 1.4 = chain avg · 2+ = multi-banner
Modelled on pitches sent × reply rate × close rate × order value, minus plan cost. Replies that don't close = $0. Real-world results vary by category and execution. See pilot brand's actual numbers →
Everything you get on every plan. Nothing hidden.
| Feature | Free | Starter | Growth | Scale | Broker | Agency |
|---|---|---|---|---|---|---|
| Outreach volume | ||||||
| Pitches sent / month | 25 | 250 | 1,500 | 5,000 | 3,750 pooled | 15,000 pooled |
| Active campaigns | 1 | 3 | Unlimited | Unlimited | Unlimited | Unlimited |
| Apollo credits / month | 0 | 50 | 200 | 1,000 | 500 pooled | 3,000 pooled |
| Bring your own Apollo key (no platform credit cap) | — | — | ✓ | ✓ | ✓ | ✓ |
| Audience sourcing | ||||||
| Chain by name (e.g. all buyers at RONA) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Industry + region search | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Local shops via Google Maps | — | — | ✓ | ✓ | ✓ | ✓ |
| Pitch generation | ||||||
| Personalized AI pitches (Claude Haiku) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pitch templates available | 2 cats | 7 cats | All 9 cats | All 9 cats | All 9 cats | All 9 cats |
| Pre-pitch account research (auto-injected) | — | — | ✓ | ✓ | ✓ | ✓ |
| Compliance lint (FDA / NHPD) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sending | ||||||
| Send from your own email address | Shared | Shared | Own domain | Own domain | Per-brand domain | Per-brand + white-label |
| Gmail / Outlook OAuth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| DKIM auto-provisioning | — | — | ✓ | ✓ | ✓ | ✓ |
| Open / click / bounce / reply tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Smart agents | ||||||
| Reply intelligence (auto-classify + draft replies) | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sequence orchestration (3-touch follow-ups) | — | — | ✓ | ✓ | ✓ | ✓ |
| A/B subject testing | — | — | ✓ | ✓ | ✓ | ✓ |
| Vision-augmented audience filtering | — | — | — | ✓ | ✓ | ✓ |
| Revenue + reporting | ||||||
| Open / reply rate dashboard | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Order attribution (Shopify/Woo/etc) | — | — | ✓ | ✓ | Per-brand | Per-brand |
| Per-campaign revenue ROI | — | — | ✓ | ✓ | ✓ | ✓ |
| Account | ||||||
| v1 REST API access | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multi-channel + integrations | ||||||
| Click-to-call phone numbers (Apollo direct line) | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| LinkedIn cadence helper (ban-safe, manual mode) | — | — | ✓ | ✓ | ✓ | ✓ |
| Outbound webhooks (Zapier / Make / n8n / any CRM) | — | — | ✓ | ✓ | ✓ | ✓ |
| Mobile + desktop app (PWA · iOS · Android · Win) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multi-brand (broker / agency) | ||||||
| Multi-brand (manage multiple clients) | — | — | — | — | Up to 5 | Unlimited |
| Broker dashboard (multi-brand view) | — | — | — | — | ✓ | ✓ |
| White-label branding (custom domain + logo) | — | — | — | — | Co-branded | Full white-label |
| Priority support | Email + Slack | Dedicated rep | Dedicated rep | Dedicated team + Slack | ||
Why a small CPG brand picks Pitch2Retail over hiring a rep, building in-house, or going with the big tools.
Each send = 1 pitch. Generating drafts is free — preview, regenerate, and tweak as much as you want. Only the actual send to a recipient inbox counts against your monthly budget. Failed sends and bounces don't count.
No. Quotas reset on the 1st of each month. If you need more in a given month, upgrade mid-cycle (we prorate) or use the next-tier overflow rate.
Each contact email reveal in the audience builder = 1 Apollo credit. Credits do not roll over. Growth+ tiers can connect their own Apollo API key to bypass the platform cap entirely.
Yes — upgrade anytime (immediate, prorated). Downgrade takes effect at the end of your billing period. Cancel anytime in the Billing page; we never auto-renew you onto annual without explicit consent.
No setup fee. No annual contract required. If you choose annual billing you save 20% — but you can refund the unused portion if you cancel within the first 30 days.
You pay in your country's currency. Prices shown above are guidelines — Stripe handles the actual exchange rate at checkout, and you'll see the exact amount before you confirm.
Broker tier ($497/mo · $398/mo annual). Manage up to 5 client brands under one login, with a multi-brand broker dashboard, per-brand revenue attribution, and pooled limits (3,750 pitches/mo + 500 Apollo credits/mo across all your brands). Co-branded sender (your name + each brand's name) — no full white-label at this tier.
Agency tier ($1,997/mo · $1,598/mo annual). Unlimited client brands under one login, full white-label (custom domain + logo + branding), 15,000 pitches/mo pooled, dedicated success team, API access for client portals. Email hello@pitch2retail.com for revenue-share / partnership pricing.
Broker is for sales brokers / reps managing a small portfolio (3-5 brands). Co-branded — your buyers see "[Your firm] on behalf of [Brand]". Agency is for marketing agencies + large broker firms — unlimited brands, full white-label so the platform appears as your own (your domain, your logo, your branding). The pooled limits scale with the price.
Nothing automatic. You hit 25 pitches/month, the system stops sending until you upgrade or wait until next month. We never auto-charge a Free user. We never email you "your card was charged".
25 pitches, 1 active campaign, all the templates. See it work before you pay.
Start free →